Last week Suzuki took some time in Sydney to record a 30 second and 60-second radio announcement urging Australians to help Buy Back and Protect the Daintree forever.

Dr Suzuki was shocked to hear that over two thirds of the lowland Daintree rainforest remains unprotected. “Before the National Park and World Heritage Listing was conferred a developer created a rural residential subdivision in the middle of the rainforest” said Kelvin Davies the Executive Officer of Rainforest Rescue. David Suzuki was even more surprised when he heard how inexpensive it is to buy back the freehold land that’s currently at risk of development. “Each $20 we raise buy’s back ten square meters” said Kelvin Davies.

Clearly David Suzuki has a personal attachment to Australia and in particular the Daintree. In addition to dozens of visits over the years it’s reported that David Suzuki has spent considerable time with his family in the Daintree and continues to visit on a regular basis.

It’s estimated that there are only 1,000 Cassowaries left in Australia and not only is the Daintree critical habitat for the Cassowary it’s also home to over 100 other threatened species.

“Come on Australia” said David Suzuki. “This is important work, all Australians should get behind Rainforest Rescue and support the Daintree Buy Back and Project Forever Project” David Suzuki said.

Fellow Canadian Greg Cromwell of Bush Branding & Marketing wrote and produced the radio ads working closely with Kelvin Davies. “David had media commitments all day so recording the announcements happened very quickly” commented Kelvin Davies. “Literally we went from his hotel to the recording studio in North Sydney ran in David did the spots in two takes and then he was out the door to his next meeting.

The only change David made to our script was to change the way we had described the Daintree. “Significant just didn’t cut it for Suzuki” said Kelvin. He changed it on the fly to “The Daintree Rainforest is one of the most Spectacular ecosystems in the world”.

This worked great in the spot and fit’s our strategy of making these announcements very positive said Kelvin Davies. This is a good news story. Eight blocks of land have already been rescued. We are very confident that David’s support with this national awareness campaign will raise enough awareness and money to buy back many more blocks in the coming year. The timing is perfect as with development preceding it really is Now or Never for the Daintree.
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You can download MP3 audio tracks of David’s Radio spots. 30 second spot (469KB).

Make a donation to help save the Daintree. https://shop.rainforestrescue.org.au/donations.html or phone 1300 763 611